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Western Pistachio Association is Now American Pistachio Growers

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FRESNO, Calif.–(BUSINESS WIRE)–It’s official. The Western Pistachio Association has changed its name to American Pistachio Growers (APG), effective immediately. The change was announced on July 21 at the organization’s Annual Membership Luncheon in Visalia, California, before a record crowd of pistachio growers eager to learn the new activities planned by APG.

With the expansion of our programs in international markets, we found it necessary to find a name that clearly communicates who we are in all markets

Richard Matoian

“With the expansion of our programs in international markets, we found it necessary to find a name that clearly communicates who we are in all markets,” said Richard Matoian, APG Executive Director. “Since we represent pistachio growers in California, Arizona and New Mexico, American Pistachio Growers was a natural for us, indicating American quality and a grower-run organization.”

APG Global Marketing Director, Judy Hirigoyen, previewed the new communications campaign, The Power of Pistachios, which places APG growers front and center as brand ambassadors for their nutritious nut. With an emphasis on China and Europe, the campaign intends to extoll the nutritional and flavor benefits of the nut of the Pistacia vera tree, which came into commercial production in the 1970’s in the United States. The U.S. now leads the world in production with 528,000,000 million pounds produced in 2010, followed by the country of Iran.

American Pistachio Growers is a voluntary trade association representing U.S. pistachio growers. The Fresno, CA based organization has over 450 members representing pistachio production in the states of California, Arizona and New Mexico. These states represent nearly 100 percent of the domestic pistachio production.

  1. Darell Pace12-03-11

    Looking for information as it relates to the pistachio plant, it’s root stock, grafting, average life, water demands, ideal climate, reproduction, etc.
    If you can refer me to someone with information listed above I would appreciate it.

    Many thanks!
    Darrell Pace

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